Year of Audi
Year of Audi
Harnessing the power of 90,000,000 viewers through
a viral campaign.
Challenge:
Integrated on/offline campaign to leverage the TV spot on the Super Bowl, the most-watched ad spot in the American calendar (typically 90+ million viewers ). Generate buzz in run-up to the game, and sustain brand engagement and excitement throughout the year.
Solution:
‘Sneak preview’ teaser aired with online viral, tailored Year of Audi module on the Audi website, exclusive screensaver and opt-in newsletter for monthly updates.
Industry:
Automotive
Capabilities:
