Total Petrochemicals: At home in your world
Total Petrochemicals: At home in your world
Global campaign for a household name
Challenge:
Create a memorable global ad campaign to improve and help sustain client’s corporate image. Express Total Petrochemicals brand presence, innovative character and dedicated connection to customers.
Solution:
Eye-catching range of creative B2C-style ads, high-end photography showing end products in everyday situations across the world. Extended 18-month coverage helped to show client’s detailed understanding of customer needs. Memorable imagery used at international plastics exhibitions, online and internally for full message saturation.
Industry:
Chemical






