Giro Lamborghini Owner Loyalty Event
Giro Lamborghini Owner Loyalty Event
Luxurious tour de force for Lamborghini owners.
Challenge:
Emphasise brand values – extreme, exclusive, uncompromising – to Lamborghini owners, through unique owners-only driving tour.
Solution:
Devised driving routes in stunning locations in California and Southwest, to coincide with other enthusiast events. Five-star accommodation and cuisine reinforced exclusivity of Lamborghini ownership. Dealers, owners and clubs invited through purpose-built website and email bulletins. Post-event surveys helped build detailed picture of audience and reaction; event now annual, extended to 3 days.
Industry:
Automotive
Capabilities:
