CAT Magazine
CAT Magazine
Customisable dealer magazine reaches an international audience.
Challenge:
Develop & deliver compelling marketing support tool to CAT dealers in 57 countries 3 times per year: up to 100,000 copies, in 22 languages.
Solution:
Mix of corporate, regional and localised content, combined with interviews and photography from on-site visits for lead articles. Master English copy accessed through protected portal. Dealers preview, translate and customise local versions, determine print run and destination (customer mailing list / bulk order to dealership etc.).
Industry:
Construction
Capabilities:
