Centigrade Launches with Global Capabilities and Established Agency Partners

(June 1, 2010-London, UK) Several international agency principals today announced the formation of a new global marketing communications agency, Centigrade. The new marketing services group will serve a comprehensive list of international and widely known brands, such as Automobili Lamborghini, Breitling, Caterpillar, DuPont, Knauf, Merck Serono, Sappi and ScanSource/Motorola. Centigrade was formed through the merger and acquisition of several well-established agencies, including the marketing communications agency Hunterskil Howard in Europe and public relations firm Luxe Communications in the U.S. as well as the securing of a number of well-known industry figures who will spearhead various international office outposts.

“We are very excited to announce the formation of Centigrade, which will provide our clients with a cohesive, global and integrated approach to all of their communications needs, including Strategy and Research, Advertising, Marketing, CRM, Digital, Events, Meetings and Incentives, and Public Relations,” stated Nick Matthews, Chairman and Joint CEO of Centigrade International. “Our management team consists of some of the most experienced, brightest and creative minds in the business. Our vision is to become a leading global marketing communications firm that delivers unlimited thinking and measurable success for our clients across multiple geographies.”

Centigrade consists of seven offices worldwide, including locations in Bournemouth, Brussels, Detroit, Eindhoven, Geneva, London and Los Angeles. The executive management team includes Nick Matthews, Chairman and Joint CEO; Julie Barnard, Vice Chairman and Joint CEO; Chris Ward, Operations Director; Barry Reading, Client Services Director - International; Caroline Hollings, Managing Director - Europe; Soon Nguyen, Managing Partner - Americas; Kevin Karolak, Managing Partner - Americas; Leen Schodts, Director - Europe; and Dave Carroll, Creative Director - Europe.

Centigrade serves a wide range of industries in 33 countries, including Automotive, Construction, Chemical, Pharmaceutical, Financial and Professional Services, Food, Retail Technology, Transport and Luxury. Current clients of Centigrade include Audi, Bentley, Boston Consulting Group, Bombardier, Bridgestone, Deutsche Post, Flexjet, Forbo, Gotham Dream Cars, Hagerty, LeasePlan, Mitsubishi, Total Petrochemicals, Tork, Trane, USG, Volkswagen and WABCO.

Centigrade believes in an Unlimited approach. Its core values include open-minded thinking, insightful conception and solution-driven programs. The brand’s mission is to provide unlimited thinking that delivers measurable results. For more information about Centigrade, please visit the website at www.centigrade.com or contact Soon Nguyen at soon.hagerty@centigrade.com (T +1 (323) 951-0529).